What to Do When Your House Isn’t Selling

It is beyond frustrating when you put your house up for sale and months go by – and nothing. Then the neighbors down the road decide to move and bam! Their house sells in a week. You begin to wonder what you’re doing wrong – or what you could instead be doing right. Even with stiff competition from houses for rent Royal Oak MI and sellers from all over the country simply need to make a game plan with help from these tips.

Enforce a No-Hover Rule

Your house is your pride and joy, so of course you’ll want to be there to hobnob with prospective buyers during open houses and showings. Yet your presence could be hurting your chances of selling, because with the owners hovering, prospective buyers might be shying away from asking honest questions or communicating openly with their partner. Difficult as it is, make an effort to relocate when buyers will be coming by.

Lower the Price

Homeowner pride strikes again. Your home is worth a fortune in your eyes thanks to all the memories, yet this emotional attachment could be inhibiting you from fair pricing. Check with sales and current listings in your neighborhood (and among comparable houses) for a more reasonable idea of what you should be selling at.

Focus On a Specific Buyer

It may seem counterintuitive, but marketing your home toward a specific type of buyer (i.e. a young couple or a large family) can actually open up interest in your house. Narrowing your focus makes for more effective and powerful advertising and showing, because those types of buyers – and they will be out there – will feel as if you are speaking directly to them and addressing their particular needs and wants.

The fact is, before you put your house up for sale you never know if it will be a quick and easy sell or a longer engagement. But if you find yourself struggling after a month or two, it’s time to reevaluate your seller strategy.

Similar Posts: